This summer, KFC Canada is tapping into late-night eats and extending their hours across 653 locations.  Now, beloved fried chicken enthusiasts around the country will be able to indulge for a little while longer, with extra time for every craving.  But, there’s a catch: closing times differ at each location and KFC Canada wants to make sure you don’t miss a second. To keep all Finger Lickin’ fans in the know, KFC Canada launched the Bolo Ti(m)e- a bespoke, modular dial that showcases the varying times of each new late-night schedule, paying homage to none other than the Colonel himself. With customizable outputs, one legendary icon can accommodate each location and its corresponding hours.

The brief for this idea was basically over text! I produced this campaign through and through. Hired an illustrator to make the Bolo Tie and all the layers so the editor could work on the motion graphics. It was a simple idea that was brought to life by just weaving these interesting visuals of Colonel’s Bolo Ti(m)e together!