Real fans know that every NBA series concludes with the same joke: “1, 2, 3, Cancun!" It means no more basketball. Time for vacation. So, let’s promote flights in front of NBA arenas during the NBA playoffs!

A simple billboard that got so much traction!

We obviously had to create a case for it, for outside the Crypto.com Arena - it’s all organically shot. We spent almost 3 weeks editing for this one to perfect every single piece.