AI needs rest, too! And who better to drive that message home than the experts on proper breaks, KitKat? Inspired by a GoogleMind study, we took an opportunity to help an enduring brand move even further into our evolving culture.
And….we made a case for it!
This was one of those ‘AHA!’ ideas that could be defined in a sentence. We dived right in with the editor and hit the ground running. This was such a simple production yet created a lot of buzz and won many awards, including a Lion.